::. . Asia Pacific Advertising Festival 2008 . .::

ADFEST 2008

In its 11th year, ADFEST acknowledges the necessity for the advertising industry to continuously find ways to reach its increasingly hard-to-reach consumers in its 2008 theme, “REiNVENT.” With the mediums becoming more diverse and the consumers more savvy, the ways in which content and messages areconsumed are completely different in this new ball game.

With the introduction of 3 new award categories in 2007: Radio, 360, and INNOVA Lotus, ADFEST continues to evolve with the ever changing industry. In 2008, ADFEST will add another 2 categories to the Lotus award line-up: New Director Lotus, and Design Lotus bringing its total award categories to 12.

       • TV Lotus
       • Press & Poster Lotus
       • Outdoor Lotus
       • Direct Lotus
       • Cyber Lotus
       • Film Craft Lotus
       • Print Craft Lotus
       • Radio Lotus
       • 360 Lotus
       • INNOVA Lotus
       • New Director Lotus
       • Design Lotus