We would also like to draw your attention to the fact that ADFEST is one of the three founding partners of the THE INTERCONTINENTAL ADVERTISING CUP, an idea conceived nine months ago by the organisers of ADFEST, FIAP and the Golden Drum, in which all finalists from those award shows will be judged by a panel of internationally renowned judges who understand the importance of local culture in the search of creative excellence.
The Asia Pacific region is steeped in history and is rich in diverse cultures. The advertising industry reflects this more and more as it matures and grows in confidence and gains international status. The ADFEST is the ideal forum of mutual rediscovery and inspiration for creatives in Asia. It can help the creative community to build on its success and has become a recognised source of learning and stature....